The Telugu Tradition
The Arya Samaj Movement, propounded and promoted by Swami Dayanand Saraswati, heavily influenced the Telugu culture. After the sensitization of the Telugu identity and creation of Andhra Pradesh, there was again a force for revival of these customs and tradition. Telugu Hindu marriages are till date performed in accordance to the Sanskar Vidhi. The local priests are also being asked to steadily revert to the traditional Padhatis.
However, owing to the advent of fast paced lifestyle, the Telugu Hindus are deliberately doing away with the complex ritualistic procedures and accepting simpler Vedic procedures, which are deeply rooted in their culture. The Sanskrit mantras from the Vivaah Padhatis, and the verses from Rig Veda, Atharva Veda and Grihya Sutras are predominant in marriage ceremonies.